Juan Carlos is a field scientist and creative artist. He worked most of his life for the coffee federation and eventually noticed that the market was not getting the most out of the product.
Being a small house in a small town in the mountains in Colombia, the roastery founded by Juan Carlos consults Fincas throughout Latin America and exports coffee to various markets, including USA and through us, Europe. The objective is to focus on quality and not quantity. No automatized industrial processes are needed as roasting is an artistic task that no machine can master.
Juan Carlos’ mission is to grow together with his local community. He know that only this way he can enjoy a sustainable business. For this purpose, he is in contact with Fincas in the region and look forward to giving them the chance of joining our shared cause: Create exceptional coffee that is sustainable for the whole community.